searching for content

There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the perfect 140-character tweet. In fact, studies show that almost all B2B marketers – 93%! – use content marketing. But do you know why content is valuable?

Awareness
Information is available in endless formats and places, but today, the internet is the primary way that buyers learn about their options. At #SESCHI 2010, Patricia Hursh revealed that 83% of B2B buyers use the internet to research products and services.

That means that if you don’t have the important information readily available online, you’ll be losing business — simply because people don’t know you exist (a marketer’s nightmare!).

Search Engine Optimization
You’ve probably heard the term “SEO” bandied around as a sort of catch-all tool for success, but when you get down to it, SEO only functions if you have great content. For one thing, what good is getting eyes on your content if that content isn’t good quality? But better yet, quality content is actually good for SEO.

Google is constantly modifying its search algorithms to be more effective, meaning more difficult to trick and more capable of sensing true relevance. In a blog post with their advice for succeeding with Panda, the latest algorithm update, their main suggestion is simply “to focus on delivering the best possible experience for users.”

SEO is slowly but surely becoming less about following specific rules and more about just providing what people are searching for.

Education
But above all, the best marketing isn’t the kind of marketing that coerces people into buying — it’s the kind of marketing that simply shows a prospect why your product or service is worth buying.

The number one way to turn a prospect into a client is to educate them. You wouldn’t be selling your product if you weren’t confident that it was valuable and worth purchasing. Content allows you to inform prospective clients — and then let the quality of your product do the rest!

Content is a wildly popular marketing method for a reason. Now that you know why to use it, let us show you how. Contact the experts at Proven Systems by email or at (970) 223-6565 for a no-cost consultation.