The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined … Read more.
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? … Read more.
Jordan Way is the director of our Client Success Services department, and he’s been in the email newsletter business for many years. If you are looking for a way to bring focus to your marketing message, he is the one … Read more.