Interactivity makes eNewsletters stand out from other types of marketing. Readers can immediately take the action you want them to take, whether it’s downloading a white paper or visiting your website. People like immediate gratification, and email newsletters are the … Read more.
Q: Our company invested in having a corporate video produced, and we’d like to show it to as many people as possible. Are there any reasons why we shouldn’t include it in our eNewsletter? A: Using your email newsletter is … Read more.
Video is fast becoming a new norm for marketers seeking to show rather than tell people about their products or services. And this trend isn’t just for B2C marketers —video is changing the face of B2B marketing, too, as high-level … Read more.
Video can add an exciting dimension to email by engaging readers and holding their attention for longer than a single image can. Videos also can help educate readers by “showing” versus “telling” them why or how to do something. Rather … Read more.