Blogs are one of today’s hottest and fastest-growing B2B marketing tools. In a January 2012 survey of B2B marketers, over 65% of respondents report using blogs — that’s up from 51% in 2010. Why are more marketers turning to the … Read more.
When tw telecom hired Proven Systems to produce its monthly email newsletter, the company wanted to create a marketing tool that would provide a monthly touch point for its clients and potential customers. What the communications team didn’t realize is that … Read more.
In the B2B realm of product/service marketing, how much does your company’s expertise in its related field matter to your audience? A lot! Be an expert Research shows that customers welcome and even seek out vendor-produced information on specific topics … Read more.
A: Not only can you do this, but you absolutely should! Try a few of these easy blog boosters: Repurpose whole articles. This is different than republishing. Don’t simply copy and paste a newsletter article onto your blog. Rather, adapt … Read more.
Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as … Read more.