In its early days, search engine optimization just meant cramming as many keywords into your website or article page as possible. But as engine crawlers have become more sophisticated, and website visitors more internet savvy, it has become a weak … Read more.
Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you … Read more.
Perform a Google search for “SEO tips” and you will get upwards of 33.2 million results. The kind of tactics you read about make it seem like SEO is the single most complicated and cryptic marketing tactic you can master. … Read more.
Blogs are one of today’s hottest and fastest-growing B2B marketing tools. In a January 2012 survey of B2B marketers, over 65% of respondents report using blogs — that’s up from 51% in 2010. Why are more marketers turning to the … Read more.
Content marketing provides a host of benefits for sales, marketing, and customer service. But even the best content won’t affect your audience if your message isn’t uniform and delivered on a dependable schedule. Consistency legitimizes a company in the eyes … Read more.
Quick quiz: What are the most widely used content marketing tactics in today’s content marketing world? According to Smart Insights, the “most popular content marketing tactics used by B2B marketers are article posting (79 percent), social media excluding blogs (74 … Read more.
Have you seen these statistics? Social media sites and blogs reach 80 percent of Internet users. Internet users spend 23 percent of their online time on social media sites or blogs. This is more than double the time spent on … Read more.
It seems like a huge task sending your email newsletter. You spend the time approving the ideas and proofreading the articles. You make sure the design and content reflect your branding and objectives. Just because the heavy-lifting is over doesn’t … Read more.