by Regina Neenan | Aug 21, 2012 | Case Study
Pam Welty, marketing communications specialist at GIW Industries — a leader in the slurry pump industry — used to struggle with trying to produce two print newsletters: one for customers and one for employees. GIW wanted to keep in touch with these important...
by Regina Neenan | Jul 2, 2012 | Content Marketing
For many, the obvious answer to “why repurpose content?” is that it’s easier than always generating original content. Yes, repurposing does avoid draining the resources — time, talent, and money — needed to create awesome new content. But there’s more. Repurposing...
by Regina Neenan | Jun 28, 2012 | Content Marketing
Naturally, a content marketing strategy must begin with high-quality original content. Detailed thought, care and planning are part of developing original content that is worthy and capable of being repurposed. So what exactly makes good content that will last well...
by Regina Neenan | May 24, 2012 | Case Study
Professional Health Services (PHS) provides a variety of health screening and medical evaluation programs to meet companies’ compliance and wellness needs. Based in Pennsylvania but servicing government agencies, municipalities and private corporations around...