by Regina Neenan | Jan 30, 2013 | Email Newsletter Marketing
According to CMI’s study of 2013 B2B Content Marketing Benchmarks, Budgets, and Trends, 78% of content marketers use email newsletters in their marketing strategy. It’s the third most used content marketing tactic, behind social media and articles on your website. So...
by Regina Neenan | Jan 24, 2013 | Email Marketing
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 B2B Marketing Trends for 2013. These types of...
by Regina Neenan | Jan 21, 2013 | Content Marketing
Q. There’s always a new trend to adopt. What is the best, most effective content for 2013? A: It’s true that another hot item always seems to be on the horizon. Whether it’s 140-character tweets, videos, or the return to long-form magazine articles, it’s difficult to...
by Regina Neenan | Jan 14, 2013 | Email Newsletter Marketing
A newsletter is a great tool to have in your marketing toolbox. It keeps you top-of-mind for your prospects. It informs clients and potential clients of new services and products. You can use your newsletter to promote an event or demonstrate your knowledge of...
by Regina Neenan | Jan 10, 2013 | Email Newsletter Marketing
For B2B companies, getting better results from content marketing is an ongoing effort. At Proven Systems, we frequently field questions from clients about their email newsletters: How can I get more readers to interact with my newsletter? How can I increase the number...