According to CMI’s study of 2013 B2B Content Marketing Benchmarks, Budgets, and Trends, 78% of content marketers use email newsletters in their marketing strategy. It’s the third most used content marketing tactic, behind social media and articles on your website. … Read more.
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 … Read more.
Q. There’s always a new trend to adopt. What is the best, most effective content for 2013? A: It’s true that another hot item always seems to be on the horizon. Whether it’s 140-character tweets, videos, or the return to … Read more.
A newsletter is a great tool to have in your marketing toolbox. It keeps you top-of-mind for your prospects. It informs clients and potential clients of new services and products. You can use your newsletter to promote an event or … Read more.
For B2B companies, getting better results from content marketing is an ongoing effort. At Proven Systems, we frequently field questions from clients about their email newsletters: How can I get more readers to interact with my newsletter? How can I … Read more.
Are you struggling to keep your products and services in front of your customers and prospects? Developing a variety of enticing materials to send on a consistent schedule is a challenge. However, regularly reaching out to your clients and prospects … Read more.
LynnCo Supply Chain Services coordinates logistics for clients with supply chains that span North America. Logistics may sound analytic and faceless, but LynnCo provides personal service like no other logistics company. The company’s Solutions Strategists understand the serious, complex nature … Read more.
Long before content marketing became a named and celebrated strategy among marketers worldwide, newsletters were doing the real work of content marketers: using content to inform prospects, nurture leads, and build relationships with clients. The newsletter is the original content … Read more.
Thanksgiving is Nov. 22 this year, so here’s a list of 22 things that we here at Proven Systems are thankful for! We’ll have to force ourselves to stop at 22: I’m sure there are many more! (Also, this list … Read more.
If you’re struggling to develop qualified, motivated prospects, and efficiently turn those prospects into customers, consider the following questions: Are you trying to generate leads from hours of cold calling? Are your contacts not at a point in the buying … Read more.
