Leads, leads, leads — what every marketer wants. But in order to generate leads, you have to understand them. And for being such a common element in marketing, a surprising number of people don’t know exactly what they are. What … Read more.
Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to … Read more.
