Why are More Businesses Blogging?

Posted on October 24th, 2014 by Regina Neenan

You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it … Read more.

Combine Inbound and Outbound Strategies for a Great Marketing Plan

Posted on September 9th, 2014 by Regina Neenan

The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined … Read more.

Tips for Attracting Users to Your Sales Funnel

Posted on March 4th, 2013 by Regina Neenan

Marketers and salespeople talk endlessly about the sales funnel, and with good reason. This model informs much of the way professionals approach and evaluate the effectiveness of particular campaigns and strategies. When approaching the sales funnel, the best place to … Read more.

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