Professional Health Services (PHS) provides a variety of health screening and medical evaluation programs to meet companies’ compliance and wellness needs. Based in Pennsylvania but servicing government agencies, municipalities and private corporations around the country, PHS has a long and … Read more.
Adding an interactive element that sparks interest and evokes a response among recipients is the heart of lead generation through email marketing. By adding a valuable, no-strings-attached offer on the main page of your email newsletter, you will start building … Read more.
Founded more than 80 years ago, The Dingley Press has endured both growing pains and growing spurts en route to becoming the fifth largest catalog printer in the United States. Based in Lisbon, Maine, The Dingley Press and its 400+ … Read more.
An email newsletter is a great launching pad for customer interaction because there are so many ways to get customers actively engaged with its content. From the home page to each article page, be sure to capitalize on the many … Read more.
Think about a positive relationship in your life. What makes it positive? Likely there’s a foundation of trust and respect that has been built over time. When you trust and respect a person, you value and believe what he or … Read more.
Looking for a marketing tool that can do it all? Email is as close as a marketer can get. According to a Epsilon Branding Survey, 57 percent of respondents feel they have a more positive impression of companies when they … Read more.
Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as … Read more.
An eNewsletter can support your sales staff and directly improve your sales in two primary ways: It helps your sales staff build relationships with prospects so that common ground is established early in the sales process. Prospects who regularly receive … Read more.
