email newsletter

3 Things That Make an eNewsletter Successful — and 2 to Avoid!

Posted on November 7th, 2013 by Regina Neenan

Okay, you’re convinced that an eNewsletter is the right choice. But that’s only half the battle! Now that you know you need one, what should you include in each issue to make it into a valuable B2B marketing tool? This … Read more.

Tags: B2B, B2B communication, Content Marketing, email newsletter, messaging

How Great Companies Keep in Touch with Their Clients

Posted on November 5th, 2013 by Regina Neenan

Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping system maintenance. “Our success … Read more.

Tags: branding, email newsletter, outsourcing, outsourcing newsletter

Don’t Forget Your Customers, and They Won’t Forget You

Posted on October 24th, 2013 by Regina Neenan

If your business were a restaurant, would it be the kind of restaurant where the waiter checks in to make sure your patrons are enjoying their meal … or would it be the kind of restaurant where once they get … Read more.

Tags: corporate blog, customer service, email newsletter, eNewsletter, top-of-mind

Seeing Is Believing: Display Your Expertise with Multi-Channel Marketing

Posted on October 3rd, 2013 by Regina Neenan

You’re an expert in your field, but how do you convey that information to potential customers? You need to reach your readers in as many ways as possible so that you always remain top of mind when they experience a … Read more.

Tags: B2B blog, B2B marketing, email newsletter, multi-channel marketing, social media

Boost Your eNewsletter Click-through Rates with Blog Integration

Posted on September 26th, 2013 by Regina Neenan

You’ve passed the first hurdle: You have an email newsletter. You send regular, interesting content that is relevant to your readers. You’re doing everything right. But … your newsletter isn’t getting you the click-throughs you’d like. How can you boost … Read more.

Tags: email newsletter, eNewsletter, multi-channel marketing

Get a B2B Marketing Tool That Lets You Leave Work on Time

Posted on September 19th, 2013 by Regina Neenan

Sept. 22 heralds the autumnal equinox: The date when day and night are the same length. It also means that from this point forward, the days are getting shorter. Of course you’re not actually losing any hours in your workday, … Read more.

Tags: B2B marketing, email newsletter, Lead Generation, outsourcing, outsourcing eNewsletter

Guaranteed Tactics to Make Your Content “Shareable”

Posted on August 22nd, 2013 by Regina Neenan

As a marketer or a CEO, you want to get your marketing messages in front of as many eyes as possible. That’s just common sense, right? The more people who see or hear about your company, the more business you’ll … Read more.

Tags: Content Marketing, email newsletter, opt-in email list, Proven Systems

Is DIY Newsletter Management Producing Results?

Posted on July 8th, 2013 by Regina Neenan

So, you’ve decided your business can’t afford not to have an email newsletter. Now the question remains: Do you outsource the creation and management of the entire email newsletter or do you pay for a do-it-yourself (DIY) software and tackle … Read more.

Tags: email newsletter, newsletter management, outsourcing newsletter

How eNewsletter Improves Customer Retention

Posted on July 1st, 2013 by Regina Neenan

FilingSuppliesOnline.com is the organization expert. As an authorized Smead office product dealer, FilingSuppliesOnline.com offers a vast array of filing supplies and computerized document tracking solutions for a business’s record-management needs. An Internet-only enterprise, FilingSuppliesOnline.com relies heavily on electronic marketing to … Read more.

Tags: customer retention tool, email newsletter, outsourcing

What Quality Content Can Do for You

Posted on June 18th, 2013 by Regina Neenan

Your email newsletter is tired. Clicks are down and readers don’t seem to be responding to your sends. In short, your messaging is falling flat with readers and failing to elicit a desired response. What’s wrong? Quality content — … Read more.

Tags: email newsletter, messaging, quality content, value for reader

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