email newsletter

Build Customer Trust Through Newsletter Distribution

Posted on September 30th, 2014 by Regina Neenan

If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is that … Read more.

Tags: b2b customer, B2B newsletter, customer relationship, customer success, email newsletter, Email Newsletter Marketing

B2B Buyers’ Main News Source Might Surprise You

Posted on September 2nd, 2014 by Regina Neenan

Everywhere you turn, there’s a constant flow of news — from Twitter and other social media to RSS feeds to the billions of pages of web content that are out there. Sifting through all that information is a daunting, if … Read more.

Tags: B2B buyers, B2B email marketing, B2B emails, b2b lead generation, email newsletter, Email Newsletter Marketing, Lead Generation

Why Don’t More People Fill Out My Contact Form?

Posted on August 11th, 2014 by Regina Neenan

Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? … Read more.

Tags: b2b lead generation, B2B marketing, contact forms, email newsletter, increase leads, website traffic

Newsletters Keep Information in the Pipeline

Posted on May 19th, 2014 by Regina Neenan

If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and … Read more.

Tags: B2B marketing, Content Marketing, email newsletter, eNewsletter

Sales Calls Don’t Have to Be Hit-or-Miss

Posted on March 10th, 2014 by Regina Neenan

How does your sales team handle a long sales cycle? Do they struggle to set up visits or calls with customers they haven’t spoken with for months? Or do they simply guess what the customer might need and cold-call to … Read more.

Tags: Email Marketing, email newsletter, Email Newsletter Marketing, eNewsletter

Email Marketing: Proven to Pack a Powerful Punch

Posted on February 10th, 2014 by Regina Neenan

Email marketing has existed almost since the advent of email itself, and even though it isn’t getting the same hype as recent trends like social media and SEO, it’s still one of the most powerful marketing tools out there. For … Read more.

Tags: Email Marketing, email newsletter, Email Newsletter Marketing

How Important Is Email to B2B Branding?

Posted on February 3rd, 2014 by Regina Neenan

Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.

Tags: B2B, B2B marketing, branded content, branding, Email Marketing, email newsletter, Email Newsletter Marketing, email newsletters

Back to Basics: 4 Quick Tips to Increase Web Traffic

Posted on January 23rd, 2014 by Regina Neenan

2014 is still young, and it’s a great time to do beginning-of-year cleanup on your marketing program. It’s easy to get caught up in complex new marketing strategies, but remember to touch base with the foundation of your program: your … Read more.

Tags: B2B marketing, blog, Content Marketing, email newsletter, website

This Surprising Marketing Tool Will Get the Job Done in 2014

Posted on December 19th, 2013 by Regina Neenan

As 2013 comes to a close most businesses aren’t just reflecting on the past year, they’re looking forward to the next one. Even tactics that served your business well in the past year might need to be adjusted to suit … Read more.

Tags: Content Marketing, Email Marketing, email newsletter, eNewsletter, Lead Generation

4 Ways Free Content Pays for Itself

Posted on November 18th, 2013 by Regina Neenan

Have you ever clicked a link to what seems like an interesting article, only to click away in annoyance because it demanded personal information before you were allowed to read it? On the other hand, you’ve probably also willingly supplied … Read more.

Tags: Content Marketing, Email Marketing, email newsletter

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