Email Newsletter Marketing

Build Customer Trust Through Newsletter Distribution

Posted on September 30th, 2014 by Regina Neenan

If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is that … Read more.

Tags: b2b customer, B2B newsletter, customer relationship, customer success, email newsletter, Email Newsletter Marketing

B2B Buyers’ Main News Source Might Surprise You

Posted on September 2nd, 2014 by Regina Neenan

Everywhere you turn, there’s a constant flow of news — from Twitter and other social media to RSS feeds to the billions of pages of web content that are out there. Sifting through all that information is a daunting, if … Read more.

Tags: B2B buyers, B2B email marketing, B2B emails, b2b lead generation, email newsletter, Email Newsletter Marketing, Lead Generation

Sales Calls Don’t Have to Be Hit-or-Miss

Posted on March 10th, 2014 by Regina Neenan

How does your sales team handle a long sales cycle? Do they struggle to set up visits or calls with customers they haven’t spoken with for months? Or do they simply guess what the customer might need and cold-call to … Read more.

Tags: Email Marketing, email newsletter, Email Newsletter Marketing, eNewsletter

Boost Engagement with Custom Design

Posted on February 17th, 2014 by Regina Neenan

Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize … Read more.

Tags: branding, custom design, Email Newsletter Marketing

Email Marketing: Proven to Pack a Powerful Punch

Posted on February 10th, 2014 by Regina Neenan

Email marketing has existed almost since the advent of email itself, and even though it isn’t getting the same hype as recent trends like social media and SEO, it’s still one of the most powerful marketing tools out there. For … Read more.

Tags: Email Marketing, email newsletter, Email Newsletter Marketing

How Important Is Email to B2B Branding?

Posted on February 3rd, 2014 by Regina Neenan

Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.

Tags: B2B, B2B marketing, branded content, branding, Email Marketing, email newsletter, Email Newsletter Marketing, email newsletters

Is This One Content Move Killing Your Web Conversions?

Posted on October 17th, 2013 by Regina Neenan

According to a DemandGen report, 81% of businesses start the purchase process with a Web search. When potential customers find your website, how many clicks does it take to get to your most valuable content? The pages that are easily … Read more.

Tags: B2B marketers, Email Newsletter Marketing, eNewsletter, Lead Generation

One Reliable Technique to Get More Web Traffic

Posted on March 11th, 2013 by Regina Neenan

Nearly every business buyer starts the purchasing process on the Web. In fact, according to a May 2012 study by Demand Gen Report, 81% of them begin their search with an online search engine. Purchasers usually initiate contact with a … Read more.

Tags: corporate blog, Email Newsletter Marketing, online search engine, Web searches

Get People Talking: The Secret to Word-of-Mouth Marketing

Posted on February 18th, 2013 by Regina Neenan

Ever wonder how most people decide on a hiring a new company or service provider? More than likely, they heard about it from a trusted friend or colleague. According to a survey by Forrester Research, 84% of B2B buyers said … Read more.

Tags: B2B purchasers, Email Newsletter Marketing, social media management, WOM online

How Can I Make a Quick Connection with Prospects?

Posted on February 11th, 2013 by Regina Neenan

Q: With so much information and competition out there, it can be difficult to stand out from the crowd. What’s the best way to quickly connect with prospects? A: Let your customers and prospects know there’s a person behind your … Read more.

Tags: corporate blog, Email Newsletter Marketing, engage prospects, social media marketing

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