6 Easy Steps for Higher Email Deliverability

Posted on October 20th, 2014 by Regina Neenan

Having great email deliverability means more than just having an extensive list. Emails to potential or current customers can be an excellent way to boost engagement, increase brand recognition, and promote website traffic. However, because servers, companies, and individual users … Read more.

Email Newsletter Boosts Communication and Leads for Real Estate Leader

Posted on April 21st, 2014 by Regina Neenan

As the country’s largest commercial real estate brokerage firm, Marcus & Millichap is nationally known and highly respected. The leaders at the South Florida Marcus & Millichap offices decided that a newsletter would be a good communication tool to connect … Read more.

Conversion Rate for Email Soars Above Other Channels

Posted on March 7th, 2014 by Regina Neenan

Optify’s 2012 Marketing Benchmark Report correctly predicted that 2013 would be the year of the eNewsletter. Their findings are based on impressive numbers: The conversion rate for email newsletters is 81% higher than the average marketing channel’s conversion rate. The … Read more.

Content Marketing: 4 Hang-Ups and How to Beat Them

Posted on February 19th, 2014 by Regina Neenan

The most effective processes and systems are often the most difficult to execute and keep up with — and content marketing is no different. Here are four challenges you have probably come up against in your content marketing, and how … Read more.

How Important Is Email to B2B Branding?

Posted on February 3rd, 2014 by Regina Neenan

Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.

TMI? Big Demands May Be Scaring Off Your Prospects

Posted on January 16th, 2014 by Regina Neenan

For many businesses, obtaining personal information from potential customers is the first step in the sales process and an important part of how their business is run. But where does the balance lie between how much information your business wants … Read more.

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