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Email Marketing

6 Easy Steps for Higher Email Deliverability

Posted on October 20th, 2014 by Regina Neenan

Having great email deliverability means more than just having an extensive list. Emails to potential or current customers can be an excellent way to boost engagement, increase brand recognition, and promote website traffic. However, because servers, companies, and individual users … Read more.

Tags: click rate, deliverability, email, Email Marketing, feedback loop, spam, subscribers

Email Newsletter Boosts Communication and Leads for Real Estate Leader

Posted on April 21st, 2014 by Regina Neenan

As the country’s largest commercial real estate brokerage firm, Marcus & Millichap is nationally known and highly respected. The leaders at the South Florida Marcus & Millichap offices decided that a newsletter would be a good communication tool to connect … Read more.

Tags: Content Marketing, Email Marketing, eNewsletter, Lead Generation

Sales Calls Don’t Have to Be Hit-or-Miss

Posted on March 10th, 2014 by Regina Neenan

How does your sales team handle a long sales cycle? Do they struggle to set up visits or calls with customers they haven’t spoken with for months? Or do they simply guess what the customer might need and cold-call to … Read more.

Tags: Email Marketing, email newsletter, Email Newsletter Marketing, eNewsletter

Conversion Rate for Email Soars Above Other Channels

Posted on March 7th, 2014 by Regina Neenan

Optify’s 2012 Marketing Benchmark Report correctly predicted that 2013 would be the year of the eNewsletter. Their findings are based on impressive numbers: The conversion rate for email newsletters is 81% higher than the average marketing channel’s conversion rate. The … Read more.

Tags: Content Marketing, conversion rate, Email Marketing

Content Marketing: 4 Hang-Ups and How to Beat Them

Posted on February 19th, 2014 by Regina Neenan

The most effective processes and systems are often the most difficult to execute and keep up with — and content marketing is no different. Here are four challenges you have probably come up against in your content marketing, and how … Read more.

Tags: B2B content marketing, Content Marketing, Email Marketing

Email Marketing: Proven to Pack a Powerful Punch

Posted on February 10th, 2014 by Regina Neenan

Email marketing has existed almost since the advent of email itself, and even though it isn’t getting the same hype as recent trends like social media and SEO, it’s still one of the most powerful marketing tools out there. For … Read more.

Tags: Email Marketing, email newsletter, Email Newsletter Marketing

How Important Is Email to B2B Branding?

Posted on February 3rd, 2014 by Regina Neenan

Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.

Tags: B2B, B2B marketing, branded content, branding, Email Marketing, email newsletter, Email Newsletter Marketing, email newsletters

TMI? Big Demands May Be Scaring Off Your Prospects

Posted on January 16th, 2014 by Regina Neenan

For many businesses, obtaining personal information from potential customers is the first step in the sales process and an important part of how their business is run. But where does the balance lie between how much information your business wants … Read more.

Tags: call to action, Content Marketing, Email Marketing, Lead Generation, prospects

This Surprising Marketing Tool Will Get the Job Done in 2014

Posted on December 19th, 2013 by Regina Neenan

As 2013 comes to a close most businesses aren’t just reflecting on the past year, they’re looking forward to the next one. Even tactics that served your business well in the past year might need to be adjusted to suit … Read more.

Tags: Content Marketing, Email Marketing, email newsletter, eNewsletter, Lead Generation

What’s the No. 1 Rule for Email Marketing Success?

Posted on December 9th, 2013 by Regina Neenan

In a word, relevance. In a March 2013 survey by BtoB Magazine, B2B marketers say their No. 1 email marketing success tactic is delivering content that’s relevant to a particular segment of their readers. The Lyris Annual Email Optimizer Report … Read more.

Tags: Content Marketing, Email Marketing, list segmentation
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1044 W. Drake Road, Suite 202
Fort Collins, CO 80526

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  • About
    • Client Ratings
    • Concept
    • Endorsements
    • Results
    • Team
  • Services
    • Active Blogs
    • Email Newsletter Production & Design Services
    • Social Media Content
    • Opt-In Email List Brokerage
    • Pay-for-Performance Sales Lead Generation
    • Email Software Platform with Marketing Support
  • Gallery
  • FAQ
  • Contact
  • Get Quote