Having great email deliverability means more than just having an extensive list. Emails to potential or current customers can be an excellent way to boost engagement, increase brand recognition, and promote website traffic. However, because servers, companies, and individual users … Read more.
You’re ready to ramp up your business. The sales team doesn’t have high quality leads. Current clients aren’t getting enough interaction. New products or services aren’t adequately promoted. Your company’s story isn’t being told. You decided an email newsletter will … Read more.
Q: Our company invested in having a corporate video produced, and we’d like to show it to as many people as possible. Are there any reasons why we shouldn’t include it in our eNewsletter? A: Using your email newsletter is … Read more.
Email newsletters are a vital element of any company’s marketing program. However, the task often falls to someone who already juggles many other important tasks throughout the workday. And when producing an email newsletter is added on top of those … Read more.
Video can add an exciting dimension to email by engaging readers and holding their attention for longer than a single image can. Videos also can help educate readers by “showing” versus “telling” them why or how to do something. Rather … Read more.