Long before content marketing became a named and celebrated strategy among marketers worldwide, newsletters were doing the real work of content marketers: using content to inform prospects, nurture leads, and build relationships with clients. The newsletter is the original content … Read more.
Quick quiz: What are the most widely used content marketing tactics in today’s content marketing world? According to Smart Insights, the “most popular content marketing tactics used by B2B marketers are article posting (79 percent), social media excluding blogs (74 … Read more.
A: Not only can you do this, but you absolutely should! Try a few of these easy blog boosters: Repurpose whole articles. This is different than republishing. Don’t simply copy and paste a newsletter article onto your blog. Rather, adapt … Read more.