Content marketing has been proven over and over to be a wildly effective tool for your marketing toolkit. However, like all forms of marketing, it only works when people see it. If you’re writing content that no one is reading, … Read more.
This St. Patrick’s Day, we here at Proven Systems hope the luck of the Irish is with you and your content marketing. But even without it, you should still be getting blog traffic. A blog can be a powerful tool … Read more.
If your business were a restaurant, would it be the kind of restaurant where the waiter checks in to make sure your patrons are enjoying their meal … or would it be the kind of restaurant where once they get … Read more.
A blog used to be something unique that made a business stand out. Now, it’s becoming a basic necessity. InsideView reports that companies with active blogs generate 67% more leads per month than other companies. With statistics like that floating … Read more.
Nearly every business buyer starts the purchasing process on the Web. In fact, according to a May 2012 study by Demand Gen Report, 81% of them begin their search with an online search engine. Purchasers usually initiate contact with a … Read more.
Q: With so much information and competition out there, it can be difficult to stand out from the crowd. What’s the best way to quickly connect with prospects? A: Let your customers and prospects know there’s a person behind your … Read more.
The communications you have with clients and prospects inform their perception of your company. Does your company come across as impersonal, with automated emails and a lengthy, recorded phone tree? Have you ever received emails or phone calls that start … Read more.
Content marketing is the go-to marketing strategy. The question is no longer whether or not to produce content, but which outlets you should use to reach your readers. How many ways can you reach out to your prospects? The good … Read more.
What do we mean by trust, and why is trust important in today’s business climate? I think it really boils down to believing a company will do what it says it’s going to do, deliver the product it guarantees, live … Read more.
Q: Blogs, fans, updates, newsletters, followers, posts, linkbacks — there are so many aspects of content marketing. It’s a little overwhelming! How do I get started? A: Feeling like a deer in headlights? Don’t be paralyzed by the fear of … Read more.