Does your office resemble a ghost town this time of year? Everyone is fitting in camping trips, beach vacations, time with family, and of course, just plain lazy, dog days of summer. At times it can feel like nothing will … Read more.
By Jordan Way, Marketing Specialist Before you publish another blog post or write another article, make sure you understand how these three factors can leave your content marketing campaign dead in the water. Factor #1: Creating content that doesn’t solve … Read more.
Ah, spring: Renewal and rejuvenation after a cold, dark winter. The tulips and crocuses began emerging from the frozen ground last week, and our resident woodpecker arrived a few days ago to start hammering away right outside Kimberly’s window. It’s … Read more.
Does your company only discuss successes at team meetings or company parties? Many businesses share their heroic tales internally, but potential clients are the ones who really need to hear these scenarios. Case studies add versatility and personality to your … Read more.
Irish and non-Irish people everywhere have started planning for St. Patrick’s Day on Sunday, March 17. Full disclosure: I’m not Irish, but I love celebrating. Everything. So of course I’m excited about the upcoming festivities! You might say I’ve got … Read more.
Marketers and salespeople talk endlessly about the sales funnel, and with good reason. This model informs much of the way professionals approach and evaluate the effectiveness of particular campaigns and strategies. When approaching the sales funnel, the best place to … Read more.
B2C marketing targets individuals; B2B targets companies…Right? Wrong! The deadliest, most costly mistake we see marketers making is trying to talk to an entire company. When you forget that a single person is reading your message, you lose a prospect! … Read more.
According to CMI’s study of 2013 B2B Content Marketing Benchmarks, Budgets, and Trends, 78% of content marketers use email newsletters in their marketing strategy. It’s the third most used content marketing tactic, behind social media and articles on your website. … Read more.
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 … Read more.
Content marketing is the go-to marketing strategy. The question is no longer whether or not to produce content, but which outlets you should use to reach your readers. How many ways can you reach out to your prospects? The good … Read more.
