by Regina Neenan | Apr 10, 2014 | Content Marketing
The headline is capable of doing a huge variety of things — informing about the subject matter, inciting an emotional response, creating mystery, asking a question, and more. But the purpose of the headline, according to Joseph Sugarman, author of The Adweek...
by Regina Neenan | Apr 3, 2014 | Content Marketing
It’s National Poetry Month, and you know what that means — it’s time to write a poem about content marketing. Okay, maybe that’s not immediately where your mind went. But the thing about poetry is that by paying close attention to the words you choose and the order...
by Regina Neenan | Mar 27, 2014 | Content Marketing
Content marketing has been proven over and over to be a wildly effective tool for your marketing toolkit. However, like all forms of marketing, it only works when people see it. If you’re writing content that no one is reading, you might as well be posting grocery...
by Regina Neenan | Mar 24, 2014 | Content Marketing
On the one hand, content marketing is just that — marketing. In some way, it has to be promotional, or it isn’t doing its job. But on the other hand, no one wants to sit down to read thousands of words of advertising, especially when we’re bombarded with it from all...
by Regina Neenan | Mar 7, 2014 | Email Marketing
Optify’s 2012 Marketing Benchmark Report correctly predicted that 2013 would be the year of the eNewsletter. Their findings are based on impressive numbers: The conversion rate for email newsletters is 81% higher than the average marketing channel’s conversion rate....
