by Regina Neenan | May 30, 2014 | Content Marketing
There are a lot of benefits to outsourcing your content creation, and you’ve probably heard most of them: Outsourcing saves time, has a high ROI, and results in professional, high-quality content as a result of the expertise of the professional content marketers that...
by Regina Neenan | May 22, 2014 | Content Marketing
Although much of content marketing is creating original content, there is also a lot to be said for content curation, in which you share content that you think will be relevant to your audience. This technique builds trust in your business as a provider of quality...
by Regina Neenan | May 19, 2014 | Email Newsletter Marketing
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and innovated according to...
by Regina Neenan | May 15, 2014 | Content Marketing
A toolkit is a neat, organized collection of only the items you need the most, easily accessible and concise. But if you’re like many of us in content marketing, you don’t really have a toolkit. You have a whole workroom, and it’s a mess. There are tools everywhere:...
by Regina Neenan | May 5, 2014 | Content Marketing
Digital marketing is an important part of nearly all industries, so it may come as a shock that more than half of all digital marketers don’t consider themselves highly proficient at their craft. And with so many conflicting opinions about the best methods of digital...
