by Regina Neenan | Nov 24, 2014 | Case Study
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping...
by Regina Neenan | Nov 7, 2014 | Content Marketing, Uncategorized
Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form is just great story telling. While...
by Regina Neenan | Oct 16, 2014 | Content Marketing
There are a lot of nonprofit organizations out there, some well-known and others more obscure. But all of them share one similar characteristic: they depend entirely on the support and generosity of others to remain functional and sustainable enterprises. We can learn...
by Regina Neenan | Sep 22, 2014 | Content Marketing
Maybe you produce a lot of content, but is it Web content? Writing words to fill your website is one thing, but optimizing it for the Internet is quite another. When you’re writing Web copy, keep these four questions in mind: Are you talking about benefits? Are you...
by Regina Neenan | Aug 21, 2014 | B2B Blog, Lead Generation, Uncategorized
The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years later, was one of the first ways...
