by Regina Neenan | Apr 23, 2012 | Email Marketing
In a world of text messaging, instant messaging and tweeting, it’s no surprise that speed and convenience often trump correct spelling and grammar in everyday communication. At some point in the mobile communication revolution, LMK became universal shorthand for “let...
by Regina Neenan | Apr 9, 2012 | Email Newsletter Marketing
An email newsletter is a great launching pad for customer interaction because there are so many ways to get customers actively engaged with its content. From the home page to each article page, be sure to capitalize on the many opportunities an email newsletter gives...
by Regina Neenan | Mar 26, 2012 | Social Media Strategy
It may seem strange that something as seemingly free-spirited and ever-changing as social media can have tangible B2B marketing results including a solid ROI. But two of marketing’s core components are education and customer service — each of which is also a key...
by Regina Neenan | Mar 19, 2012 | Content Marketing
Ever get tired of telling prospects what your company can do for them? Wouldn’t it be easier if your most satisfied clients called them all and told them how good your company is to work with and how you helped their companies meet their objectives? Well,...
by Regina Neenan | Mar 12, 2012 | Social Media Strategy
If you’re waiting for the social media craze to fizzle out instead of joining the trend, you may want to rethink your stance. Not only is social media marketing undoubtedly here to stay, it also is proving to be a powerful tool for both B2B and B2C marketers. A study...