by Regina Neenan | Jul 19, 2012 | B2B Marketing
It is imperative to educate prospects so that when they are ready to make a purchase, your company is the one and only option they consider. Establish an email communication plan that aims to educate prospects and customers rather than bombard them with a series of...
by Regina Neenan | Jun 21, 2012 | Case Study
Most all businesses have had to adapt to the opportunities and challenges of today’s digital age. The Sheridan Group, one of the country’s oldest magazine and journal publishing companies, is no exception. Headquarted in Hunt Valley, Maryland, The Sheridan Group...
by Regina Neenan | Jun 14, 2012 | Email Newsletter Marketing
Good marketing is meant to evoke a response from its intended audience. So the old adage “no news is good news” shouldn’t apply to email marketing campaigns, right? Not necessarily. According to MarketingSherpa, an online marketing research company,...
by Regina Neenan | May 31, 2012 | Email Newsletter Marketing
An experienced advertising executive knows it’s much harder to create a 10-second television spot than it is a 60-second spot. Why? Because 10 seconds simply isn’t much time to connect with the audience and elicit a behavioral change or a desired reaction. The same...
by Regina Neenan | May 29, 2012 | Email Newsletter Marketing
“A picture is worth a thousand words.” However, when it comes to effective email communication, a few compelling words are often worth a lot more than a fancy picture. Why? According to 2010 research by MarketingSherpa, only 33 percent of email readers...