by Regina Neenan | Nov 15, 2012 | Social Media Strategy
While it’s true that you should have a central team or person dedicated to social media marketing, they don’t have to work in a vacuum. In fact, they should reach out and get help from everyone in the company or organization. Social media marketing is all about...
by Regina Neenan | Nov 12, 2012 | Lead Generation
In September, Proven Systems hired Todd Bowolick in our sales department. We’re happy to add him to our team: he has extensive experience in B2B sales and marketing. I decided he’d be the perfect person to discuss how content marketing integrates into the modern sales...
by Regina Neenan | Nov 1, 2012 | B2B Marketing
On LinkedIn the other day, I saw a discussion that piqued my interest: Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today? Just one word. What would you choose? The comments were many and varied. Some come to mind right away, like time,...
by Regina Neenan | Oct 25, 2012 | Content Marketing
Few marketing pieces have the personal feel of a well-written blog. Readers feel a connection to the writer and find value in the content. Often, business leaders believe they need to personally write these pieces to get them just right, that their ideas won’t be...
by Regina Neenan | Oct 22, 2012 | Case Study
Every company wants to find a secret weapon that allows it to dramatically grow business quickly. Hurley Write, Inc., found the right tool for the job: an eNewsletter. Hurley Write turned to Proven Systems about a year ago to enlist our services in email newsletter...