by Regina Neenan | Dec 31, 2012 | B2B Marketing
Content marketing is a fast-moving, always changing field. Technology improves with lightning-quick speed, and the hottest, most effective content marketing techniques adjust to keep pace. Users connect through multiple media and devices, and new platforms seem to...
by Regina Neenan | Dec 19, 2012 | B2B Marketing
What do we mean by trust, and why is trust important in today’s business climate? I think it really boils down to believing a company will do what it says it’s going to do, deliver the product it guarantees, live up to its promises. In B2B relationships, trust is...
by Regina Neenan | Dec 3, 2012 | Content Marketing
Q: Blogs, fans, updates, newsletters, followers, posts, linkbacks — there are so many aspects of content marketing. It’s a little overwhelming! How do I get started? A: Feeling like a deer in headlights? Don’t be paralyzed by the fear of content...
by Regina Neenan | Nov 29, 2012 | B2B Marketing
Jordan Way is the director of our Client Success Services department, and he’s been in the email newsletter business for many years. If you are looking for a way to bring focus to your marketing message, he is the one to turn to. Jordan clearly explains what makes a...
by Regina Neenan | Nov 26, 2012 | Email Newsletter Marketing
Long before content marketing became a named and celebrated strategy among marketers worldwide, newsletters were doing the real work of content marketers: using content to inform prospects, nurture leads, and build relationships with clients. The newsletter is the...