by Regina Neenan | Mar 4, 2013 | Lead Generation
Marketers and salespeople talk endlessly about the sales funnel, and with good reason. This model informs much of the way professionals approach and evaluate the effectiveness of particular campaigns and strategies. When approaching the sales funnel, the best place to...
by Regina Neenan | Feb 26, 2013 | B2B Marketing
B2C marketing targets individuals; B2B targets companies…Right? Wrong! The deadliest, most costly mistake we see marketers making is trying to talk to an entire company. When you forget that a single person is reading your message, you lose a prospect! B2B emails must...
by Regina Neenan | Jan 30, 2013 | Email Newsletter Marketing
According to CMI’s study of 2013 B2B Content Marketing Benchmarks, Budgets, and Trends, 78% of content marketers use email newsletters in their marketing strategy. It’s the third most used content marketing tactic, behind social media and articles on your website. So...
by Regina Neenan | Jan 24, 2013 | Email Marketing
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 B2B Marketing Trends for 2013. These types of...
by Regina Neenan | Jan 7, 2013 | B2B Marketing
Content marketing is the go-to marketing strategy. The question is no longer whether or not to produce content, but which outlets you should use to reach your readers. How many ways can you reach out to your prospects? The good people at the Content Marketing...
