by Regina Neenan | Sep 12, 2013 | B2B Blog
A blog used to be something unique that made a business stand out. Now, it’s becoming a basic necessity. InsideView reports that companies with active blogs generate 67% more leads per month than other companies. With statistics like that floating around, every...
by Regina Neenan | Aug 22, 2013 | Content Marketing
As a marketer or a CEO, you want to get your marketing messages in front of as many eyes as possible. That’s just common sense, right? The more people who see or hear about your company, the more business you’ll get. Easy as pie. So how do you move your messages...
by Regina Neenan | Jul 29, 2013 | B2B Marketing
So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found that a combination approach to...
by Regina Neenan | Jul 22, 2013 | Content Marketing
Thanks to the Internet, readers have an unlimited repository of information at their fingertips. And everyone can produce and publish content. So how can you create content that stands out and actually gets read? Dawn Cyr, content manager at Proven Systems, shares...
by Regina Neenan | Jul 19, 2013 | B2B Marketing
Perhaps the most common question we get from companies is, “How can you possibly produce content for my highly technical/specialized/niche/service-based company that accurately reflects our expertise?” We take this question seriously. It seems impossible to find...