Don’t Make These 3 Blogging Mistakes

A blog used to be something unique that made a business stand out. Now, it’s becoming a basic necessity. InsideView reports that companies with active blogs generate 67% more leads per month than other companies. With statistics like that floating around, every...

Diversify for Successful B2B Content Marketing

So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found that a combination approach to...

Improve Your Marketing Content in 4 Easy Steps

Perhaps the most common question we get from companies is, “How can you possibly produce content for my highly technical/specialized/niche/service-based company that accurately reflects our expertise?” We take this question seriously. It seems impossible to find...