Q: Why Isn’t My Content Marketing Working?
by Regina Neenan | Oct 13, 2014 | B2B Marketing, Lead Generation
A: Are you sure it isn’t? Businesses often quantify success through tangible measurements — leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the...Content: Why Does It Matter?
by Regina Neenan | Apr 18, 2014 | Content Marketing, Uncategorized
There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the perfect 140-character tweet. In fact, studies show that almost...Endorsements
"I just wanted to say, since you took over L & L's blog and social media we find ourselves actually stopping to read the articles you post, and quite enjoy them! For what it is worth, Great Job. We really appreciate the work you have put into this."
"Our sales reps have new tools to use on their sales calls ... and our high-level executive customers are more engaged with Corporate Express every time they see a new issue."
"We have nothing but incredible things to say about Proven Systems. The creation and continuation of a newsletter for one of our large global clients has been a thorn in our side for quite some time. How to combat the issue of a global newsletter that has relevance versus something that no one cares about has been the topic of many discussions. You have solved that problem for us. The newsletter is a BIG WIN for us!"
"The response is almost instantaneous. There's not much lag time between when the eFlier is sent and when leads come in. And we get spikes in our website traffic every time an eFlier or the eNewsletter goes out."
"The newsletter process went better than I had initially expected; particularly with the articles. Proven Systems stepped into our business and took on the technical mind set needed to write the articles. If they can write for a niche technology like ours, they should be able to write for anyone."
"We know that when you need a job done, whether its jet interior design, custom painting, or mechanical servicing, you call in an expert. We discovered, through a referral, that when you need an expert in newsletter marketing, you call Proven Systems."
"In today's economy we are all challenged to do more with less. As a business partner, Proven Systems provides valuable insight, recommendations and research that provides for a polished, well thought-out newsletter that allows me to concentrate on our core business."
"For the past ten years, I have been trying to publish an eNewsletter ... then I received information on Proven Systems and decided to try their services. Within 60 days of hiring them, our eNewsletter was completed and sent."
"The newsletter is probably the most important marketing tool we have today."
"The requests just keep coming in! I'm amazed and speechless (unusual for me!). You guys are the BEST!!!"
"Proven Systems is unbelievably easy to work with. After the first two issues, they [Proven Systems] knew more about what I want in the newsletter, as far as content, than I do. Sometimes the 'creative' companies are very hard to work with. It's really nice not to have to fight to get the type of copy and articles I want."
"The newsletter is fabulous! You listened to everything I said and implemented effectively — which is a difficult skill to find. It was effortless on my part and turned out beautiful. Other than the initial calls, I spent less than 10 minutes on this issue. I’m very impressed with the results and would be happy to send you referrals."
"Our eNewsletter, The Scope, is a great way for us to share industry news, company news, technology innovations and more with a large audience."
"Anytime I find an exemplary company, I am more than happy to spread the word. Working with Proven Systems has been a smooth process ..."
"Before we starting using Proven Systems, we were getting little in terms of feedback from our newsletters and blogs. Proven Systems has worked with us to produce quality blogs and newsletters and we’re getting much better feedback. Best of all is that they understand our business and work with us to write blogs and newsletters that reflect our values and philosophy."
"We received 4 leads the first day that our newsletter was sent! It looks better than it ever has, the articles have been extremely well received by our readers, and Proven Systems made the entire process so painless for me!"
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