The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined … Read more.
For many businesses, obtaining personal information from potential customers is the first step in the sales process and an important part of how their business is run. But where does the balance lie between how much information your business wants … Read more.
Thanks to the Internet, readers have an unlimited repository of information at their fingertips. And everyone can produce and publish content. So how can you create content that stands out and actually gets read? Dawn Cyr, content manager at Proven … Read more.
Email newsletters are among the most effective and affordable methods of educating, building rapport with and establishing credibility among customers and prospects. So does that mean it can’t double as a powerful lead-generation tool? Absolutely not! While it’s best to … Read more.