Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So if your branding is so good … why aren’t you making more sales? Most marketing departments focus … Read more.
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the … Read more.
Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize … Read more.
Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.
Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping system maintenance. “Our success … Read more.
Few marketing pieces have the personal feel of a well-written blog. Readers feel a connection to the writer and find value in the content. Often, business leaders believe they need to personally write these pieces to get them just right, … Read more.
An email newsletter is more than flawlessly written, educational content. It is a visually stimulating work of art that incorporates a company’s brand and messaging into a unique, eye-catching, and polished design. When professionally produced, an eNewsletter’s design accomplishes a … Read more.
“Consistency” is a word you can’t avoid when applying best practices to content marketing. But there’s another “c” word that is just as important and maybe a little more difficult to fully understand and execute: cohesion. To be consistent is … Read more.
Everyone in the advertising business has heard the “magic 7” rule: Prospects must see your company’s name seventimes or more before it resonates with them enough to consider giving you their business. While you want your core message to be … Read more.