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branding

You Have the Branding, Now Where Are the Sales?!

Posted on July 21st, 2014 by Regina Neenan

Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So if your branding is so good … why aren’t you making more sales? Most marketing departments focus … Read more.

Tags: b2b branding, B2B marketing, B2B sales, branding

Are You in “Communication Debt”?

Posted on June 23rd, 2014 by Regina Neenan

You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the … Read more.

Tags: b2b customer service, branding, communication, company goals, company message

Boost Engagement with Custom Design

Posted on February 17th, 2014 by Regina Neenan

Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize … Read more.

Tags: branding, custom design, Email Newsletter Marketing

How Important Is Email to B2B Branding?

Posted on February 3rd, 2014 by Regina Neenan

Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.

Tags: B2B, B2B marketing, branded content, branding, Email Marketing, email newsletter, Email Newsletter Marketing, email newsletters

How Great Companies Keep in Touch with Their Clients

Posted on November 5th, 2013 by Regina Neenan

Innovator Industrial Services delivers high-value specialty maintenance services across Canada and supports heavy industry’s high-temperature and high-pressure piping systems to the oil and gas industry — as well as many other technical industries that require piping system maintenance. “Our success … Read more.

Tags: branding, email newsletter, outsourcing, outsourcing newsletter

Should You Outsource Your Blog?

Posted on October 25th, 2012 by Regina Neenan

Few marketing pieces have the personal feel of a well-written blog. Readers feel a connection to the writer and find value in the content. Often, business leaders believe they need to personally write these pieces to get them just right, … Read more.

Tags: branding, Content Marketing, corporate blog, outsourcing

Do You Know the Advantages of Custom-Designed Newsletters?

Posted on August 30th, 2012 by Regina Neenan

An email newsletter is more than flawlessly written, educational content. It is a visually stimulating work of art that incorporates a company’s brand and messaging into a unique, eye-catching, and polished design. When professionally produced, an eNewsletter’s design accomplishes a … Read more.

Tags: branding, click-throughs, templated eNewsletter, unique design

Social Media Messaging Tip

Posted on August 9th, 2012 by Regina Neenan

“Consistency” is a word you can’t avoid when applying best practices to content marketing. But there’s another “c” word that is just as important and maybe a little more difficult to fully understand and execute: cohesion. To be consistent is … Read more.

Tags: branding, cohesion, consistency, Content Marketing

Staying on Message

Posted on May 10th, 2012 by Regina Neenan

Everyone in the advertising business has heard the “magic 7” rule: Prospects must see your company’s name seventimes or more before it resonates with them enough to consider giving you their business. While you want your core message to be … Read more.

Tags: branding, consistency, messaging, repurpose content
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Corporate Office:
1044 W. Drake Road, Suite 202
Fort Collins, CO 80526

800-720-5398 | 970-223-6565
Fax: 970-206-0542

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  • About
    • Client Ratings
    • Concept
    • Endorsements
    • Results
    • Team
  • Services
    • Active Blogs
    • Email Newsletter Production & Design Services
    • Social Media Content
    • Opt-In Email List Brokerage
    • Pay-for-Performance Sales Lead Generation
    • Email Software Platform with Marketing Support
  • Gallery
  • FAQ
  • Contact
  • Get Quote