The success of your business relies on many different factors, but ultimately it comes down to one thing — the buyers. No matter how great your pitch is, or how flashy your logo, none of it will matter if you … Read more.
Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.
Don’t let a smartphone make you look stupid — especially to a valued client or hot prospect! When sending email communication including email newsletters and eFliers, it is important to consider that roughly 35 percent of business professionals check email … Read more.
It may seem strange that something as seemingly free-spirited and ever-changing as social media can have tangible B2B marketing results including a solid ROI. But two of marketing’s core components are education and customer service — each of which is … Read more.
