How do you close a sale? For Pro Sports MVP Entertainment & Promotions, a full-service marketing firm that provides sports and entertainment personalities for events and promotions, the key is providing the best customer service possible — even before a … Read more.
You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with … Read more.
For B2B companies, a well-designed and informative website isn’t enough of a web presence anymore. Web-savvy customers expect even veteran B2B companies to be available via a number of marketing channels. Are you proactive enough with your online marketing? Good … Read more.
The headline is capable of doing a huge variety of things — informing about the subject matter, inciting an emotional response, creating mystery, asking a question, and more. But the purpose of the headline, according to Joseph Sugarman, author of … Read more.
Content marketing has been proven over and over to be a wildly effective tool for your marketing toolkit. However, like all forms of marketing, it only works when people see it. If you’re writing content that no one is reading, … Read more.
This St. Patrick’s Day, we here at Proven Systems hope the luck of the Irish is with you and your content marketing. But even without it, you should still be getting blog traffic. A blog can be a powerful tool … Read more.
2014 is still young, and it’s a great time to do beginning-of-year cleanup on your marketing program. It’s easy to get caught up in complex new marketing strategies, but remember to touch base with the foundation of your program: your … Read more.
Yes, you can reuse those old newsletter articles. In fact, you should! Most B2B marketers already repurpose content frequently — altering it for different channels, such as retooling a newsletter article into a blog post. But many of those marketers … Read more.
For many, the obvious answer to “why repurpose content?” is that it’s easier than always generating original content. Yes, repurposing does avoid draining the resources — time, talent, and money — needed to create awesome new content. But there’s more. … Read more.