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B2B

5 Mistakes that Drive Away Leads

Posted on August 21st, 2014 by Regina Neenan

The 90s was a time for really great things: the Backstreet Boys, scrunchies, frosted tips, and one of the greatest tools in any a business’s arsenal — the blog. What was originally known as the “weblog,” shortened to “blog” years … Read more.

Tags: B2B, B2B blog, B2B marketing, blog content, client communication, Content Marketing, Lead Generation

Make the Sale: Understanding B2B Buyers

Posted on July 31st, 2014 by Regina Neenan

The success of your business relies on many different factors, but ultimately it comes down to one thing — the buyers. No matter how great your pitch is, or how flashy your logo, none of it will matter if you … Read more.

Tags: B2B, B2B buyers, B2B content marketing, branded content, Content Marketing, Lead Generation, marketing, Sales

To Get More Customers, Maintain a More Active Web Presence

Posted on June 2nd, 2014 by Regina Neenan

For B2B companies, a well-designed and informative website isn’t enough of a web presence anymore. Web-savvy customers expect even veteran B2B companies to be available via a number of marketing channels. Are you proactive enough with your online marketing? Good … Read more.

Tags: B2B, blog, Lead Generation, web presence

Can You Use B2C Marketing Tactics in the B2B Sphere?

Posted on April 28th, 2014 by Regina Neenan

A: Conventional marketing wisdom says that B2B is a completely different animal from B2C, but that isn’t necessarily so. In fact, taking a page or two from B2C’s marketing playbook could help you make more sales — because no matter … Read more.

Tags: B2B, B2B content marketing, B2B marketing

How Important Is Email to B2B Branding?

Posted on February 3rd, 2014 by Regina Neenan

Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool … Read more.

Tags: B2B, B2B marketing, branded content, branding, Email Marketing, email newsletter, Email Newsletter Marketing, email newsletters

3 Things That Make an eNewsletter Successful — and 2 to Avoid!

Posted on November 7th, 2013 by Regina Neenan

Okay, you’re convinced that an eNewsletter is the right choice. But that’s only half the battle! Now that you know you need one, what should you include in each issue to make it into a valuable B2B marketing tool? This … Read more.

Tags: B2B, B2B communication, Content Marketing, email newsletter, messaging

For St. Patty’s Day, Be a Lean, Green, B2B Marketing Machine

Posted on March 14th, 2013 by Regina Neenan

Irish and non-Irish people everywhere have started planning for St. Patrick’s Day on Sunday, March 17. Full disclosure: I’m not Irish, but I love celebrating. Everything. So of course I’m excited about the upcoming festivities! You might say I’ve got … Read more.

Tags: B2B, Content Marketing, marketing partner, St. Patrick's Day

How Can I Increase Web Conversions?

Posted on May 17th, 2012 by Regina Neenan

A:To increase Web conversions and get prospects moving through the sales funnel more quickly and efficiently, you must offer value to prospects and get it in front of them so they can take advantage of it. Don’t hide valuable offers … Read more.

Tags: B2B, marketing strategies, web conversion

Catch Clients Through Content Marketing

Posted on May 7th, 2012 by Regina Neenan

Today’s marketers realize that it’s almost impossible to “sell” to a lead. Gone are the days of cold calling and slick sales gimmicks. Rather, content marketing has taken center stage as the prime strategy for generating leads and guiding them … Read more.

Tags: B2B, Junta42, MarketingProfs

Does Social Media Marketing Work for B2B?

Posted on March 26th, 2012 by Regina Neenan

It may seem strange that something as seemingly free-spirited and ever-changing as social media can have tangible B2B marketing results including a solid ROI. But two of marketing’s core components are education and customer service — each of which is … Read more.

Tags: B2B, branded content, Content Marketing, customer service
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