You Have the Branding, Now Where Are the Sales?!

Posted on July 21st, 2014 by Regina Neenan

Your marketing department creates some of the coolest promotions around. Your logo is sharp, and your marketing materials couldn’t be more professional. So if your branding is so good … why aren’t you making more sales? Most marketing departments focus … Read more.

B2B Sales: Relationships Must Come First

Posted on July 17th, 2014 by Regina Neenan

Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as … Read more.

What’s the Difference Between B2B and B2C Landing Pages?

Posted on June 16th, 2014 by Regina Neenan

A: Landing pages are important to B2B and B2C marketers alike. However, B2B and B2C landing pages have different goals — and therein lie their differences. According to a recent survey, both B2B and B2C marketers think conversion is the best metric … Read more.

Can You Use B2C Marketing Tactics in the B2B Sphere?

Posted on April 28th, 2014 by Regina Neenan

A: Conventional marketing wisdom says that B2B is a completely different animal from B2C, but that isn’t necessarily so. In fact, taking a page or two from B2C’s marketing playbook could help you make more sales — because no matter … Read more.

Content: Why Does It Matter?

Posted on April 18th, 2014 by Regina Neenan

There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the … Read more.

Communication: The Marketing Tactic That’s Always Trending

Posted on April 14th, 2014 by Regina Neenan

If you do any kind of marketing, you’re probably aware of the latest marketing tips, trends, and buzzwords that are bandied around in industry news. Trendy methods come and go, but there’s one tactic that will never go out of … Read more.

Is My Content Marketing Too “Sales-y”?

Posted on March 24th, 2014 by Regina Neenan

On the one hand, content marketing is just that — marketing. In some way, it has to be promotional, or it isn’t doing its job. But on the other hand, no one wants to sit down to read thousands of … Read more.

Are You Taking Advantage of the Right Marketing Channels?

Posted on March 20th, 2014 by Regina Neenan

Multi-channel marketing is a double-edged sword: To stay competitive, your business certainly can’t do without it, but if you waste precious time focusing on the wrong channels, your results could be as few and ineffective as if you’d done nothing … Read more.

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