According to a DemandGen report, 81% of businesses start the purchase process with a Web search. When potential customers find your website, how many clicks does it take to get to your most valuable content? The pages that are easily … Read more.
Blogs are one of today’s hottest and fastest-growing B2B marketing tools. In a January 2012 survey of B2B marketers, over 65% of respondents report using blogs — that’s up from 51% in 2010. Why are more marketers turning to the … Read more.
So, you want to know what kind of content will help you reach the most customers? The answer may surprise you: An effective content marketing program requires a little bit of everything. A November 2012 survey of B2B marketers found … Read more.
White papers aren’t like other forms of downloadable information. Unlike ads, they offer valuable information to readers without overtly selling. And unlike data sheets, they are specifically focused on providing authoritative guidance to solve a particular problem. These characteristics make … Read more.