Blog

Get Out of Your Competitor’s Shadow!

Posted on April 2nd, 2012 by

A blog post by B2B Marketing Strategist Ardath Albee notes that when you try to plan your marketing strategy around what the competition is doing, you give your competitors the power to define your marketing message and lead the industry … Read more.

Match Your Message to the Medium

Posted on March 15th, 2012 by

Preferred strategies and tactics of B2B versus B2C marketers vary greatly. However, they both agree that sending email promotions works. As outlined on eMarketer.com, a recent Silverpop poll asked B2B marketers and B2C marketers to rank the email marketing tactics … Read more.

Surviving the Never-Ending Sales Cycle

Posted on March 9th, 2012 by

When selling specialized products or services that have very long sales cycles, it is common for months or even years to go by between the time a lead is generated and a deal is closed with that lead. From copy … Read more.