B2C marketing targets individuals; B2B targets companies…Right? Wrong! The deadliest, most costly mistake we see marketers making is trying to talk to an entire company. When you forget that a single person is reading your message, you lose a prospect! … Read more.
Ever wonder how most people decide on a hiring a new company or service provider? More than likely, they heard about it from a trusted friend or colleague. According to a survey by Forrester Research, 84% of B2B buyers said … Read more.
Cynics claim that Valentine’s Day is a holiday dreamed up by marketing departments at greeting card companies and florists worldwide. That would be quite a conspiracy! And if it is a marketing scheme, it has proven to be successful: in … Read more.
Q: With so much information and competition out there, it can be difficult to stand out from the crowd. What’s the best way to quickly connect with prospects? A: Let your customers and prospects know there’s a person behind your … Read more.
It’s February. Many of us suffer from spring fever this time of year. We’re craving some sunshine, free time, and delicious brews—let someone else do the work! If that sounds like you, then come on out to Fort Collins, Colo., … Read more.
Making personal connections in a digital world can be challenging. Enter social media. Social media sites put you in direct contact with potential clients, which is why more B2B companies are using social media as a part of their marketing … Read more.
According to CMI’s study of 2013 B2B Content Marketing Benchmarks, Budgets, and Trends, 78% of content marketers use email newsletters in their marketing strategy. It’s the third most used content marketing tactic, behind social media and articles on your website. … Read more.
The communications you have with clients and prospects inform their perception of your company. Does your company come across as impersonal, with automated emails and a lengthy, recorded phone tree? Have you ever received emails or phone calls that start … Read more.
In January of every year, you can find articles about trends in nearly every industry: trends in movies, trends in finance, trends in publishing — you name it. We got in on the action, too, with an article titled 7 … Read more.
Q. There’s always a new trend to adopt. What is the best, most effective content for 2013? A: It’s true that another hot item always seems to be on the horizon. Whether it’s 140-character tweets, videos, or the return to … Read more.
