Companies place substantial emphasis on the customer experience — and they should. After all, happy, satisfied customers are the lifeblood of a successful organization. Some businesses go to great lengths to develop intuitive customer interfaces with their products. But many … Read more.
Q: I have a great offer on the front page of my email newsletter and the traffic is high, but I’m still not getting the results I want. How can I get more people to fill out the contact form? … Read more.
Ah, spring: Renewal and rejuvenation after a cold, dark winter. The tulips and crocuses began emerging from the frozen ground last week, and our resident woodpecker arrived a few days ago to start hammering away right outside Kimberly’s window. It’s … Read more.
Does your company only discuss successes at team meetings or company parties? Many businesses share their heroic tales internally, but potential clients are the ones who really need to hear these scenarios. Case studies add versatility and personality to your … Read more.
We talk to people every day who are getting started with an email newsletter program. They’ve concluded that an email newsletter will be an integral part of their marketing mix. That was the easy part —now how will they go … Read more.
Heinz is one of those ubiquitous brands that everyone recognizes, like Coca-Cola or McDonald’s. The H.J. Heinz Company was founded in 1869 and has been producing ketchup since 1876, and through numerous innovations, Heinz remains at the top of its … Read more.
Irish and non-Irish people everywhere have started planning for St. Patrick’s Day on Sunday, March 17. Full disclosure: I’m not Irish, but I love celebrating. Everything. So of course I’m excited about the upcoming festivities! You might say I’ve got … Read more.
Nearly every business buyer starts the purchasing process on the Web. In fact, according to a May 2012 study by Demand Gen Report, 81% of them begin their search with an online search engine. Purchasers usually initiate contact with a … Read more.
Marketers and salespeople talk endlessly about the sales funnel, and with good reason. This model informs much of the way professionals approach and evaluate the effectiveness of particular campaigns and strategies. When approaching the sales funnel, the best place to … Read more.
It’s widely believed that before coffee became the breakfast drink of choice, early American colonists would drink beer to fuel their day. Being in Fort Collins, the “Napa Valley of Beers,” we can definitely see the appeal for that, but … Read more.
