A successful social media campaign requires two main things: good content and an audience to follow it. One without the other just doesn’t make much sense. If you have great social media content that you regularly post but no one sees it, what’s the point?

Even worse is having a healthy base of customers and prospects who follow your social media channels but failing to post fresh content for them. The only thing worse than not having a social media presence is initiating one and not following through. What does it say about your company when you haven’t posted fresh content for months?

Many companies dive into social media with grand intentions of daily or weekly posts only to realize that maintaining that schedule and posting quality content is a bigger job than anticipated. Weekly blog posts become monthly. Daily tweets become weekly. And followers drop off because they don’t see any value in following that company.

Proven Systems helps companies get their social media campaigns launched and maintained. Followers are regularly engaged, and the companies stay top-of-mind among followers. Proven Systems social media management service is customizable and can include any of these options:

• Boosting a company’s social media audience through strategic use of eFliers and eNewsletters
• Strategically repurposing content from eNewsletters for use in blogs, Twitter, Facebook, or other social media platforms a company uses
• Providing a fresh and objective perspective on what types of content might be interesting and educational for social media followers
• Writing and posting original blogs per your approval and feedback, on the schedule you choose

Imagine not having to worry about when your latest blog article was posted or if you remembered to post a link to the new blog article on your company’s Facebook and Twitter pages. Outsourcing to a content management expert takes the guess work and the grunt work out of managing your social media campaigns.