Are you struggling to keep your products and services in front of your customers and prospects? Developing a variety of enticing materials to send on a consistent schedule is a challenge.

However, regularly reaching out to your clients and prospects doesn’t have to be a time-consuming process. If you need a quick, versatile way to send concise information between newsletters, an eFlier is the answer.

eFliers are a great mechanism for addressing a specific goal:

• Upcoming events
• Special offers
• Holiday greetings
• New items
• Problem-solving tips
• Existing products and services

A little material to produce big results
An eFlier isn’t simply a crutch for sending timely material, though. It’s an effective tool in your marketing arsenal. With the right content and a relevant audience, an eFlier can be the push you need to reach your marketing goals.

If your marketing strategy calls for two touches a month, for example, an eFlier is a fast and dependable way to reach a large group. It allows you to highlight key points that may otherwise be hidden in a sea of information.

An important piece in your marketing puzzle
While eFliers can stand on their own, their greatest benefit is realized when they complement other strategies.

An eFlier in conjunction with a newsletter program works really well. The newsletter informs readers of industry trends and best practices, and then the eFlier follows up with a stronger call to action for already informed readers.

Proven Systems helps connect these two tactics. eFlier topics are coordinated with newsletter content so clients and prospects are receiving relevant reminders about your products and services. And because each eFlier is sent to a targeted list of interested prospects, it’s a fantastic way to boost lead generation.

Developing steady and engaging marketing materials isn’t always easy, but having a partner like Proven Systems can help. If you’re struggling to keep up with customers and prospects between newsletters, then look no further than Proven Systems’ eFliers — your clients and your sales department will thank you.