by Regina Neenan | Dec 19, 2013 | Email Marketing
As 2013 comes to a close most businesses aren’t just reflecting on the past year, they’re looking forward to the next one. Even tactics that served your business well in the past year might need to be adjusted to suit 2014’s needs. There are a lot of different aspects...
by Regina Neenan | Dec 12, 2013 | Content Marketing
For content marketers, coming up with relevant, high-quality content on a daily basis is challenging. But it doesn’t have to be! Interviews are high-value tools that offer a variety of benefits to busy content marketers: They inject fresh ideas. Asking questions...
by Regina Neenan | Dec 9, 2013 | Email Marketing
In a word, relevance. In a March 2013 survey by BtoB Magazine, B2B marketers say their No. 1 email marketing success tactic is delivering content that’s relevant to a particular segment of their readers. The Lyris Annual Email Optimizer Report shows that email...
by Regina Neenan | Dec 5, 2013 | Case Study
Creative Lodging Solutions (CLS) is a company whose leadership team saw an opportunity in the midst of economic collapse. That opportunity paid off, and now CLS is a successful and ever-expanding company that is repeatedly named one of the best places to work in...
by Regina Neenan | Dec 2, 2013 | Content Marketing
Do you have an active content marketing strategy? Most businesses do — in fact, according to a 2013 survey by the CMO Council and NetLine, Better Lead Yield in the Content Marketing Field, many B2B marketers spend over a quarter of their budgets on the development,...
by Regina Neenan | Nov 21, 2013 | Proven Systems
‘Tis the season to be thankful, and as Thanksgiving grows nearer, we here at Proven Systems want to give thanks for the things we appreciate most. What’s the number one item on our list? You! We want all of our clients to know just how thankful we are for you and your...
by Regina Neenan | Nov 18, 2013 | Content Marketing
Have you ever clicked a link to what seems like an interesting article, only to click away in annoyance because it demanded personal information before you were allowed to read it? On the other hand, you’ve probably also willingly supplied your contact...
by Regina Neenan | Nov 14, 2013 | Content Marketing
When you implement any new business strategy, you want to see results. Identifying these results is important for measuring your new strategy’s success. Your content marketing program is no different. But exactly what result do you want from your content marketing...
by Regina Neenan | Nov 11, 2013 | Content Marketing
Yes, you can reuse those old newsletter articles. In fact, you should! Most B2B marketers already repurpose content frequently — altering it for different channels, such as retooling a newsletter article into a blog post. But many of those marketers are leery of...
by Regina Neenan | Nov 7, 2013 | Email Newsletter Marketing
Okay, you’re convinced that an eNewsletter is the right choice. But that’s only half the battle! Now that you know you need one, what should you include in each issue to make it into a valuable B2B marketing tool? This is easily as important a decision as the one you...
