Content Marketing: 3 Things B2B Buyers Want

B2B content marketing would be a lot easier if you could read minds. Telepathy would tell you what your prospective clients want, what they don’t want, and guide you right to the pitch that would close the deal immediately. Unfortunately, you can’t read minds. But we...

Avoid These 5 Call-to-Action Mistakes

In the world of content marketing, a Call to Action (CTA) is universally acknowledged as one of the most important lead generation tools a business can use. It’s the extra push readers need at the end of a piece to spur them into action. A good CTA can be the...