by Regina Neenan | Feb 17, 2014 | Email Newsletter Marketing
Getting your email newsletter into your prospect’s inbox is one thing, but convincing them to take the time to open, read, and interact with it is quite another. What’s the secret? Trust. If your readers trust your company and recognize your brand, then they’re much...
by Regina Neenan | Feb 13, 2014 | Proven Systems
Tomorrow is Valentine’s Day, the day when people all over the world express their feelings for the people they love! Here at Proven Systems, we feel a lot of love, too — love for the amazing clients we are so fortunate to work with, as well as for lots of other...
by Regina Neenan | Feb 10, 2014 | Email Marketing
Email marketing has existed almost since the advent of email itself, and even though it isn’t getting the same hype as recent trends like social media and SEO, it’s still one of the most powerful marketing tools out there. For one thing, the reach that email has is...
by Regina Neenan | Feb 7, 2014 | Content Marketing
B2B content marketing would be a lot easier if you could read minds. Telepathy would tell you what your prospective clients want, what they don’t want, and guide you right to the pitch that would close the deal immediately. Unfortunately, you can’t read minds. But we...
by Regina Neenan | Feb 3, 2014 | Email Marketing
Emails are very important in your B2B branding efforts. In fact, 65% of B2B buyers surveyed for a report by ClickZ say that email shapes the way they view a company’s brand. Email marketing can be an effective branding tool for a variety of reasons: B2B emails...
by Regina Neenan | Jan 27, 2014 | Proven Systems
With 2013 already gone, we look back on a successful year and reflect on the changes and growth we’ve seen, both in ourselves and the businesses we work with. The coming year will hold even more exciting opportunities, and we have great expectations for 2014. In the...
by Regina Neenan | Jan 23, 2014 | Content Marketing
2014 is still young, and it’s a great time to do beginning-of-year cleanup on your marketing program. It’s easy to get caught up in complex new marketing strategies, but remember to touch base with the foundation of your program: your website. A company’s website is...
by Regina Neenan | Jan 16, 2014 | Uncategorized
For many businesses, obtaining personal information from potential customers is the first step in the sales process and an important part of how their business is run. But where does the balance lie between how much information your business wants to gain — and how...
by Regina Neenan | Jan 9, 2014 | Content Marketing
In the world of content marketing, a Call to Action (CTA) is universally acknowledged as one of the most important lead generation tools a business can use. It’s the extra push readers need at the end of a piece to spur them into action. A good CTA can be the...
by Regina Neenan | Dec 26, 2013 | Proven Systems
Winter has arrived in full force here in Colorado, already delivering below-0 temperatures and inches of powdery snow. Most people know Colorado for its winter sports, such as skiing and snowboarding, but if those don’t tempt you, Colorado has plenty of other fun,...
