by Regina Neenan | Apr 3, 2014 | Content Marketing
It’s National Poetry Month, and you know what that means — it’s time to write a poem about content marketing. Okay, maybe that’s not immediately where your mind went. But the thing about poetry is that by paying close attention to the words you choose and the order...
by Regina Neenan | Mar 31, 2014 | Lead Generation
Q: How long do I really have until my online sales leads turn cold? A: Not long — and you probably have even less time than you think. According to the Harvard Business Review, you have about an hour to take advantage of a potential customer’s initial interest:...
by Regina Neenan | Mar 27, 2014 | Content Marketing
Content marketing has been proven over and over to be a wildly effective tool for your marketing toolkit. However, like all forms of marketing, it only works when people see it. If you’re writing content that no one is reading, you might as well be posting grocery...
by Regina Neenan | Mar 24, 2014 | Content Marketing
On the one hand, content marketing is just that — marketing. In some way, it has to be promotional, or it isn’t doing its job. But on the other hand, no one wants to sit down to read thousands of words of advertising, especially when we’re bombarded with it from all...
by Regina Neenan | Mar 20, 2014 | Uncategorized
Multi-channel marketing is a double-edged sword: To stay competitive, your business certainly can’t do without it, but if you waste precious time focusing on the wrong channels, your results could be as few and ineffective as if you’d done nothing at all. It’s an...
by Regina Neenan | Mar 17, 2014 | B2B Blog
This St. Patrick’s Day, we here at Proven Systems hope the luck of the Irish is with you and your content marketing. But even without it, you should still be getting blog traffic. A blog can be a powerful tool if used correctly, but don’t rely on luck to get your...
by Regina Neenan | Mar 10, 2014 | Case Study
How does your sales team handle a long sales cycle? Do they struggle to set up visits or calls with customers they haven’t spoken with for months? Or do they simply guess what the customer might need and cold-call to find out? Maybe they just wait until the customer...
by Regina Neenan | Mar 7, 2014 | Email Marketing
Optify’s 2012 Marketing Benchmark Report correctly predicted that 2013 would be the year of the eNewsletter. Their findings are based on impressive numbers: The conversion rate for email newsletters is 81% higher than the average marketing channel’s conversion rate....
by Regina Neenan | Mar 3, 2014 | Lead Generation
Should you have a referral program in place? This is a question you may have asked yourself casually, perhaps multiple times — a referral program is the kind of lead generation tactic that marketers may see as a nice, additional feature that won’t necessarily make a...
by Regina Neenan | Feb 19, 2014 | Content Marketing
The most effective processes and systems are often the most difficult to execute and keep up with — and content marketing is no different. Here are four challenges you have probably come up against in your content marketing, and how to beat them. Engaging Your...
