by Regina Neenan | May 12, 2014 | B2B Marketing
These days, bad news travels faster than ever — and it can cost your business dearly. Mitigate the damage and keep your reputation intact with a crisis plan. Do B2B marketers really need a crisis plan? Think about the problems Boeing had with its Dreamliner aircraft....
by Regina Neenan | May 5, 2014 | Content Marketing
Digital marketing is an important part of nearly all industries, so it may come as a shock that more than half of all digital marketers don’t consider themselves highly proficient at their craft. And with so many conflicting opinions about the best methods of digital...
by Regina Neenan | May 1, 2014 | Content Marketing
Marketers are fixated on return on investment (ROI), and with good reason. When you’re spending money on something, you want it to be getting you results. Luckily for content marketers, it’s pretty easy to calculate those numbers and figure out which methods have the...
by Regina Neenan | Apr 28, 2014 | Uncategorized
A: Conventional marketing wisdom says that B2B is a completely different animal from B2C, but that isn’t necessarily so. In fact, taking a page or two from B2C’s marketing playbook could help you make more sales — because no matter whether you’re marketing to...
by Regina Neenan | Apr 24, 2014 | Content Marketing
Perform a Google search for “SEO tips” and you will get upwards of 33.2 million results. The kind of tactics you read about make it seem like SEO is the single most complicated and cryptic marketing tactic you can master. From in-depth lists of relevant secondary...
by Regina Neenan | Apr 21, 2014 | Case Study
As the country’s largest commercial real estate brokerage firm, Marcus & Millichap is nationally known and highly respected. The leaders at the South Florida Marcus & Millichap offices decided that a newsletter would be a good communication tool to connect...
by Regina Neenan | Apr 18, 2014 | Content Marketing, Uncategorized
There is advice all over the web about content marketing: how to do it, when to do it, and where to do it. There are tips on achieving things as broad as increasing traffic and as specific as writing the perfect 140-character tweet. In fact, studies show that almost...
by Regina Neenan | Apr 14, 2014 | B2B Marketing
If you do any kind of marketing, you’re probably aware of the latest marketing tips, trends, and buzzwords that are bandied around in industry news. Trendy methods come and go, but there’s one tactic that will never go out of style: Communication. That’s the whole...
by Regina Neenan | Apr 10, 2014 | Content Marketing
The headline is capable of doing a huge variety of things — informing about the subject matter, inciting an emotional response, creating mystery, asking a question, and more. But the purpose of the headline, according to Joseph Sugarman, author of The Adweek...
by Regina Neenan | Apr 7, 2014 | Lead Generation
Web analytics seem useful, until you sit down with those numbers and try to do something constructive with them. It’s then that you realize it’s all high-level, general analytics data that doesn’t actually tell you anything about your site’s visitors or what they’re...
