by Regina Neenan | Jun 23, 2014 | B2B Customer Service
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the...
by Regina Neenan | Jun 16, 2014 | B2B Marketing
A: Landing pages are important to B2B and B2C marketers alike. However, B2B and B2C landing pages have different goals — and therein lie their differences. According to a recent survey, both B2B and B2C marketers think conversion is the best metric for measuring the...
by Regina Neenan | Jun 9, 2014 | Email Marketing
All list expansion efforts cost something, whether it’s time spent at events, money spent on paid ads or paid search marketing, or — as some sponsors have started doing at business events — offering attendees actual cash for their email addresses. Or it could cost you...
by Regina Neenan | Jun 2, 2014 | Lead Generation
For B2B companies, a well-designed and informative website isn’t enough of a web presence anymore. Web-savvy customers expect even veteran B2B companies to be available via a number of marketing channels. Are you proactive enough with your online marketing? Good news:...
by Regina Neenan | May 30, 2014 | Content Marketing
There are a lot of benefits to outsourcing your content creation, and you’ve probably heard most of them: Outsourcing saves time, has a high ROI, and results in professional, high-quality content as a result of the expertise of the professional content marketers that...
by Regina Neenan | May 27, 2014 | B2B Customer Service
A: Absolutely: B2B customers are influenced by online feedback. B2B customers are usually short on time, so anything from a bad review to a slow response time to their emails or other inquiries can send customers packing and off to your competition. To avoid losing...
by Regina Neenan | May 22, 2014 | Content Marketing
Although much of content marketing is creating original content, there is also a lot to be said for content curation, in which you share content that you think will be relevant to your audience. This technique builds trust in your business as a provider of quality...
by Regina Neenan | May 19, 2014 | Email Newsletter Marketing
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Mich. Since the company opened in 1977, the business has transformed and innovated according to...
by Regina Neenan | May 15, 2014 | Content Marketing
A toolkit is a neat, organized collection of only the items you need the most, easily accessible and concise. But if you’re like many of us in content marketing, you don’t really have a toolkit. You have a whole workroom, and it’s a mess. There are tools everywhere:...
by Regina Neenan | May 13, 2014 | Lead Generation
Leads, leads, leads — what every marketer wants. But in order to generate leads, you have to understand them. And for being such a common element in marketing, a surprising number of people don’t know exactly what they are. What is a lead? The definition of a lead is...
