by Regina Neenan | Oct 10, 2014 | B2B Blog, Uncategorized
You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with features like comments and links to increase...
by Regina Neenan | Oct 2, 2014 | Content Marketing
Penguin, Panda, Hummingbird, Pigeon … it may sound like a menagerie, but it actually refers to new versions of the Google algorithm — and these feisty animals may have a huge impact on your business’s website search rankings. If you haven’t already jumped on the...
by Regina Neenan | Sep 30, 2014 | Email Newsletter Marketing, Uncategorized
If you have a newsletter or are considering distributing one, you’re probably aware of their many benefits: increased website traffic, building thought leadership, educating customers about your solutions, and more. But another benefit you may have never considered is...
by Regina Neenan | Sep 25, 2014 | Social Media Strategy
Social media is a common tool for most modern businesses, and for good reason — Business2Community reports 66% of B2B marketers believe that lead generation is a benefit of using social media marketing. But connecting with potential buyers is harder for B2B than it is...
by Regina Neenan | Sep 22, 2014 | Content Marketing
Maybe you produce a lot of content, but is it Web content? Writing words to fill your website is one thing, but optimizing it for the Internet is quite another. When you’re writing Web copy, keep these four questions in mind: Are you talking about benefits? Are you...
by Regina Neenan | Sep 18, 2014 | B2B Marketing
While every business loves their customers, we often fear their feedback. What if they weren’t completely satisfied? What if they leave an angry comment? And worse, what if a potential customer sees the criticism and it drives them away? Although the possibility of...
by Regina Neenan | Sep 15, 2014 | B2B Customer Service
Lead generation is extremely important, and eNewsletters offer many powerful ways to create those qualified leads. But retaining your current B2B customers is just as important — and can be much more of a challenge. To maintain your loyal customers’ interest, you’ll...
by Regina Neenan | Sep 9, 2014 | Content Marketing
The evolution of marketing has caused a shift away from our traditional advertising strategies. The idea of “outbound marketing,” in which a business sends out a communication to their target market and hopes that they will receive it, has combined with the idea of...
by Regina Neenan | Sep 8, 2014 | Case Study, Email Newsletter Marketing, Uncategorized
If you need any type of pipe, valve, or fitting, call The Macomb Group. This growing company has offices spreading from Tennessee to its headquarters in Sterling Heights, Michigan. Since the company opened in 1977, the business has transformed and innovated according...
by Regina Neenan | Sep 2, 2014 | Email Marketing
Everywhere you turn, there’s a constant flow of news — from Twitter and other social media to RSS feeds to the billions of pages of web content that are out there. Sifting through all that information is a daunting, if not impossible, task. And the majority of what...
