by Regina Neenan | Feb 6, 2012 | Social Media Strategy
The content you create for your eNewsletter provides the foundation for all your content marketing efforts. Once your email newsletter is in place, you have a wealth of great information and content that you can strategically repurpose — often in bits and pieces — for...
by Regina Neenan | Jan 30, 2012 | Email Newsletter Marketing
Looking for a marketing tool that can do it all? Email is as close as a marketer can get. According to a Epsilon Branding Survey, 57 percent of respondents feel they have a more positive impression of companies when they receive email from them. So while you’re making...
by Regina Neenan | Jan 23, 2012 | Content Marketing
Content marketing: It’s a hot topic in marketing circles these days. But what exactly is it, and is it a legitimate marketing method or just a trendy buzz word? Wikipedia defines content marketing: “Content marketing subscribes to the notion that delivering...
by Regina Neenan | Jan 19, 2012 | B2B Marketing
Any couple that has successfully made a long-distance romance work will likely attribute such success to one thing: communication! A B2B sale is like a long-distance relationship in many ways. In the B2B world, distance is often a factor as clients are spread across...
by Regina Neenan | Jan 9, 2012 | Email Newsletter Marketing
An eNewsletter can support your sales staff and directly improve your sales in two primary ways: It helps your sales staff build relationships with prospects so that common ground is established early in the sales process. Prospects who regularly receive your...
by Regina Neenan | Jan 2, 2012 | B2B Marketing
Not so long ago in the B2B sales world, a company’s sales staff “dialed for dollars,” meaning much of the company’s revenue depended upon its sales force tenaciously cold calling to generate leads and eventual sales. Put the phone down Today, cold calling is about as...
by Regina Neenan | Dec 2, 2011 | Content Marketing
In the B2B realm of product/service marketing, how much does your company’s expertise in its related field matter to your audience? A lot! Be an expert Research shows that customers welcome and even seek out vendor-produced information on specific topics relating to...
by provensystems | Oct 13, 2011 | Announcements
On the completely renovated website, Proven Systems announces new products, such as social media content production and pay-for-performance lead generation services. Fort Collins, Colo. — Proven Systems Corp., a leader in email newsletter production and distribution,...
by provensystems | Jan 26, 2011 | Announcements
Fort Collins, Colo. (January 26, 2011) —Proven Systems Corp., a leader in email newsletter (eNewsletter) production and management, today announced that The Sheridan Group has selected Proven Systems to provide email marketing services for its Sheridan Magazines and...
by provensystems | Jan 26, 2011 | Announcements
FORT COLLINS, Colo. (January 26, 2011)– Proven Systems Corp., a leader in email newsletter (eNewsletter) production and management, today announced that American National Bank of Texas (ANB) has selected Proven Systems to provide email marketing services. Proven...