by Regina Neenan | Apr 9, 2012 | Email Newsletter Marketing
An email newsletter is a great launching pad for customer interaction because there are so many ways to get customers actively engaged with its content. From the home page to each article page, be sure to capitalize on the many opportunities an email newsletter gives...
by Regina Neenan | Apr 2, 2012 | Content Marketing
A blog post by B2B Marketing Strategist Ardath Albee notes that when you try to plan your marketing strategy around what the competition is doing, you give your competitors the power to define your marketing message and lead the industry — while you meagerly follow in...
by Regina Neenan | Mar 26, 2012 | Social Media Strategy
It may seem strange that something as seemingly free-spirited and ever-changing as social media can have tangible B2B marketing results including a solid ROI. But two of marketing’s core components are education and customer service — each of which is also a key...
by Regina Neenan | Mar 19, 2012 | Content Marketing
Ever get tired of telling prospects what your company can do for them? Wouldn’t it be easier if your most satisfied clients called them all and told them how good your company is to work with and how you helped their companies meet their objectives? Well,...
by Regina Neenan | Mar 15, 2012 | Email Marketing
Preferred strategies and tactics of B2B versus B2C marketers vary greatly. However, they both agree that sending email promotions works. As outlined on eMarketer.com, a recent Silverpop poll asked B2B marketers and B2C marketers to rank the email marketing tactics...
by Regina Neenan | Mar 12, 2012 | Social Media Strategy
If you’re waiting for the social media craze to fizzle out instead of joining the trend, you may want to rethink your stance. Not only is social media marketing undoubtedly here to stay, it also is proving to be a powerful tool for both B2B and B2C marketers. A study...
by provensystems | Mar 9, 2012 | Announcements
When selling specialized products or services that have very long sales cycles, it is common for months or even years to go by between the time a lead is generated and a deal is closed with that lead. From copy machines to safety gear, vehicle fleets to software...
by Regina Neenan | Mar 5, 2012 | Email Marketing
L & L International is the world’s leader in the acquisition and sales of pre-owned private, corporate and executive jets. The company’s highly trained staff has established a solid reputation for knowing how to take care of customers and boasts an...
by Regina Neenan | Mar 1, 2012 | B2B Marketing
Feel like a hamster on a wheel when it comes to your B2B communication strategy? It’s been said that the definition of insanity is doing the same thing the same way and expecting a different outcome. So if your B2B communications plan is making you insane, maybe...
by Regina Neenan | Feb 27, 2012 | Content Marketing
Think about a positive relationship in your life. What makes it positive? Likely there’s a foundation of trust and respect that has been built over time. When you trust and respect a person, you value and believe what he or she tells you. The person doesn’t have to...
