by Regina Neenan | May 21, 2012 | Proven Systems
Email newsletters are a vital element of any company’s marketing program. However, the task often falls to someone who already juggles many other important tasks throughout the workday. And when producing an email newsletter is added on top of those existing tasks, it...
by Regina Neenan | May 17, 2012 | Lead Generation
A:To increase Web conversions and get prospects moving through the sales funnel more quickly and efficiently, you must offer value to prospects and get it in front of them so they can take advantage of it. Don’t hide valuable offers on the home page of your website...
by Regina Neenan | May 14, 2012 | Content Marketing
In December 2010, we published an article, The Trend for 2011: Content Marketing, that examined the 2011 forecast for content marketing. In it, we offered predictions that content marketing would consume a large slice of online marketing budgets in 2011. At that time,...
by Regina Neenan | May 10, 2012 | Email Marketing
Everyone in the advertising business has heard the “magic 7” rule: Prospects must see your company’s name seventimes or more before it resonates with them enough to consider giving you their business. While you want your core message to be focused and consistent, the...
by Regina Neenan | May 7, 2012 | Content Marketing
Today’s marketers realize that it’s almost impossible to “sell” to a lead. Gone are the days of cold calling and slick sales gimmicks. Rather, content marketing has taken center stage as the prime strategy for generating leads and guiding them through the sales cycle...
by Regina Neenan | May 3, 2012 | Email Marketing
Video can add an exciting dimension to email by engaging readers and holding their attention for longer than a single image can. Videos also can help educate readers by “showing” versus “telling” them why or how to do something. Rather than make readers digest blocks...
by Regina Neenan | Apr 26, 2012 | Lead Generation
Adding an interactive element that sparks interest and evokes a response among recipients is the heart of lead generation through email marketing. By adding a valuable, no-strings-attached offer on the main page of your email newsletter, you will start building a...
by Regina Neenan | Apr 23, 2012 | Email Marketing
In a world of text messaging, instant messaging and tweeting, it’s no surprise that speed and convenience often trump correct spelling and grammar in everyday communication. At some point in the mobile communication revolution, LMK became universal shorthand for “let...
by Regina Neenan | Apr 17, 2012 | Case Study
Founded more than 80 years ago, The Dingley Press has endured both growing pains and growing spurts en route to becoming the fifth largest catalog printer in the United States. Based in Lisbon, Maine, The Dingley Press and its 400+ employees serve a long and varied...
by Regina Neenan | Apr 12, 2012 | Email Marketing
Don’t let a smartphone make you look stupid — especially to a valued client or hot prospect! When sending email communication including email newsletters and eFliers, it is important to consider that roughly 35 percent of business professionals check email on a...
