by Regina Neenan | Jun 28, 2012 | Content Marketing
Naturally, a content marketing strategy must begin with high-quality original content. Detailed thought, care and planning are part of developing original content that is worthy and capable of being repurposed. So what exactly makes good content that will last well...
by Regina Neenan | Jun 25, 2012 | B2B Marketing
Make sure you have a targeted email list. If you want to increase your email list quickly, work with a reputable list provider who can supply you with pre-screened B2B contacts who are likely to be willing recipients. To further ensure maximum visibility of your...
by Regina Neenan | Jun 21, 2012 | Case Study
Most all businesses have had to adapt to the opportunities and challenges of today’s digital age. The Sheridan Group, one of the country’s oldest magazine and journal publishing companies, is no exception. Headquarted in Hunt Valley, Maryland, The Sheridan Group...
by Regina Neenan | Jun 14, 2012 | Email Newsletter Marketing
Good marketing is meant to evoke a response from its intended audience. So the old adage “no news is good news” shouldn’t apply to email marketing campaigns, right? Not necessarily. According to MarketingSherpa, an online marketing research company,...
by Regina Neenan | Jun 11, 2012 | Case Study
As her company name suggests, Signs Plus Marketing Director Kim Clark is an expert at supplying custom signs for businesses of all types. From retail stores to churches, schools to military facilities, the list of Signs Plus customers is long and diverse. So how does...
by Regina Neenan | Jun 7, 2012 | Email Newsletter Marketing
Email newsletters are among the most effective and affordable methods of educating, building rapport with and establishing credibility among customers and prospects. So does that mean it can’t double as a powerful lead-generation tool? Absolutely not! While it’s best...
by Regina Neenan | Jun 4, 2012 | Email Marketing
Ever refrain from email campaigns because you didn’t want to bother your target audience? If so, research suggests you should reconsider your attitude toward email marketing. Survey results compiled by marketing services firm Epsilon revealed that 40 percent of...
by Regina Neenan | May 31, 2012 | Email Newsletter Marketing
An experienced advertising executive knows it’s much harder to create a 10-second television spot than it is a 60-second spot. Why? Because 10 seconds simply isn’t much time to connect with the audience and elicit a behavioral change or a desired reaction. The same...
by Regina Neenan | May 29, 2012 | Email Newsletter Marketing
“A picture is worth a thousand words.” However, when it comes to effective email communication, a few compelling words are often worth a lot more than a fancy picture. Why? According to 2010 research by MarketingSherpa, only 33 percent of email readers...
by Regina Neenan | May 24, 2012 | Case Study
Professional Health Services (PHS) provides a variety of health screening and medical evaluation programs to meet companies’ compliance and wellness needs. Based in Pennsylvania but servicing government agencies, municipalities and private corporations around...
